Consumer Behavior: Buying, Having, and Being: International Edition

Solomon, Michael R.

ISBN 10: 0130812552 / ISBN 13: 9780130812551

Published by Pearson, 1998

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002871895

Synopsis:

For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses.

• Using a lively writing style, examples that relate directly to students as consumers, and “cutting-edge” research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. It not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand.
• Uses a psycho-social, behavioral approach.

Review:

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)

Vol. 26, Issue 1, Journal of Consumer Policy.

Bibliographic Details

Title: Consumer Behavior: Buying, Having, and Being...
Publisher: Pearson
Publication Date: 1998
Binding: Paperback
Condition: Very Good
Edition: 4th Edition