Consumer Behavior: Buying, Having, and Being (11th Edition)

Solomon, Michael R.

ISBN 10: 0133450899 / ISBN 13: 9780133450897

Published by Pearson (edition 11), 2014

About this Item

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 0133450899-11-1

Bibliographic Details

• Title: Consumer Behavior: Buying, Having, and Being (11th Edition)
• Publisher: Pearson (edition 11)
• Publication Date: 2014
• Language: English
• ISBN 10: 0133450899
• ISBN 13: 9780133450897
• Binding: Hardcover
• Edition: 11.
• Condition: Good

About this title

Synopsis

&>For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

• Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.

• Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
• Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

 

About the Author

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.