Consumer Behavior: Buying, Having, and Being (11th Edition). This item is unavailable.
Language: English
Published by Pearson, 2014
- Hardcover
- Used
Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech
AbeBooks seller since February 18, 2015
Condition: Used - Good
£ 4.18
Seller Inventory # 0133450899-3-27361480
- Title
- Consumer Behavior: Buying, Having, and Being (11th Edition)
- Author
- Solomon, Michael R.
- Publisher
- Pearson
- Publication year
- 2014
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0133450899
- ISBN 13
- 9780133450897
- Item weight
- 50 ounces
- Dimensions
- 11x8x1
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
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Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .
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About the Author
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