Consumer Behavior: Building Marketing Strategy
Mothersbaugh, David; Hawkins, Delbert
Language: English
Published by McGraw-Hill Education, 2015
- Hardcover
- Used
Seller: eCampus, Lexington, KY, U.S.A.eCampus
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Add to basketSeller Inventory # U:9781259232541:ONHAND
- Title
- Consumer Behavior: Building Marketing Strategy
- Author
- Mothersbaugh, David; Hawkins, Delbert
- Publisher
- McGraw-Hill Education
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1259232549
- ISBN 13
- 9781259232541
"Synopsis" may belong to another edition of this title.
About the Author
Del I. Hawkins, Ph.D., is Emeritus Professor of Marketing at the University of Oregon. Del is a specialist in the areas of marketing strategy, entrepreneurship, and consumer behavior. He has been involved extensively in global executive management training, has taught extensively around the world including Japan, Germany, and Grenada, and has won the outstanding MBA teaching award at Oregon several times. Dels research has been published in many prestigious marketing journals and he authored two other textbooks in marketing research and research methods. Del has served in many high-level administrative roles at Oregon including Associate and Acting Dean of the Lundquist College of Business at the University of Oregon.
"About the title" may belong to another edition of this title.
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