Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A.
ISBN 10: 0256218951 ISBN 13: 9780256218954
Published by Richard D. Irwin, 1997
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hardcover
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Synopsis:
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
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Bibliographic Details
Title: Consumer Behavior: Building Marketing ...
Publisher: Richard D. Irwin
Publication Date: 1997
Binding: hardcover
Condition: Very Good