Consumer-Based New Product Development for the Food Industry
Language: English
Published by RSC Publishing Apr 2021, 2021
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 198.84
Quantity: 2 available
Add to basketItem description from seller
Neuware - In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research. Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.
Seller Inventory # 9781839161391
- Title
- Consumer-Based New Product Development for the Food Industry
- Author
- Sebastiano Porretta
- Publisher
- RSC Publishing Apr 2021
- Publication year
- 2021
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1839161396
- ISBN 13
- 9781839161391
- Item weight
- 454 grams
- Dimensions
- 236x162x20 mm
This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.51 | £ 37.94 |
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