Consumer Attitudes toward the Marketing Practices : An analytical Study applied in the Egyptian Market
Language: English
Published by LAP LAMBERT Academic Publishing, 2010
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Less relatively attention has been devoted to the consumerism issues in developing and least developed countries where consumerism is at an early stage of growth. Thus, this study comes to present a composite picture of consumers' perceptions and attitudes toward the marketing practices in Egypt. The ICSM index which was developed by Gaski and Etzel (1986), is adopted as a measurement instrument to collect the data of this study. Overall, the research found that consumers carry negative attitudes towards the marketing practices of the Egyptian business firms. The findings also reveal on significant differences between the Egyptian and Arab consumers in terms of their attitudes toward marketing practices. The differences were found on both the aggregate level of ICSM, and the sub-scales (product, price, advertising, and selling) of which the index consists. Finally, the results indicate that the consumers' attitudes toward marketing practices differ significantly according to their demographics. Measuring and analyzing the attitudes and perceptions of consumers toward to the marketing practices of business firms can lead to conclude some useful insights to the marketing managers.…
Seller Inventory # 9783838392875
- Title
- Consumer Attitudes toward the Marketing Practices : An analytical Study applied in the Egyptian Market
- Author
- Gamal Sayed Abdelaziz
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3838392876
- ISBN 13
- 9783838392875
- Item weight
- 143 grams
- Dimensions
- 220x150x6 mm
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