The Consistent Consumer: Predicting Future Behavior through Lasting Values
Language: English
Published by Kaplan Publishing, 2005
- Hardcover
- Used
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
AbeBooks seller since March 9, 2023
Condition: Used - Good
£ 9.10
Quantity: 1 available
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A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.
Seller Inventory # OTV.1419502735.G
- Title
- The Consistent Consumer: Predicting Future Behavior through Lasting Values
- Author
- Beller, Ken; Weiss, Steve
- Publisher
- Kaplan Publishing
- Publication year
- 2005
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1419502735
- ISBN 13
- 9781419502736
Because we are entering an era characterized by the most generationally and ethnically diverse consumer groups in American history, it’s never been more important for you to understand what values influence today’s segmented populations and how you can best position your products and services to influence these distinct groups.
Market research over the last few decades has emphasized behavioral-based demographic profiles like Baby Boomers, Generation X, and the Millennials. But The Consistent Consumer says values are much stronger indicators of future consumer buying behavior. The authors will introduce you to five proprietary “Value Populations” that are united not by behaviors, but by their shared history and culture—conditions that set lasting values and, ultimately, the purchasing behaviors for each of these groups. Quite simply, The Consistent Consumer will tell you how to make your business more profitable. You’ll not only find out how organizations like California Closets and the National Basketball Association have used these values-based profiles to increase their marketing impact, but also how you can apply this same system to increase the power of your own marketing efforts and to enhance your bottom line. With The Consistent Consumer as your guide, you’ll understand how to: •Create innovative products and services. •Align your products with consumer values . •Develop strong selling relationships with high-potential customers. •Assess the risk-reward ratio for entering new markets. •Evaluate emerging trends as lucrative marketing opportunities. •And influence customer buying decisions for immediate and lasting profit.
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-OnTimeBooks-
Phoenix, AZ, U.S.A.
AbeBooks seller since March 9, 2023
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