Connected signature experience. A strategic framework for customer and employee engagement at the intersection of people, technology, and data
Language: English
Published by Bocconi University Press, 2026
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 44.38
Quantity: 1 available
Add to basketSeller Inventory # LU-9791280623546
- Title
- Connected signature experience. A strategic framework for customer and employee engagement at the intersection of people, technology, and data
- Author
- Stefania Saviolo, Marco Di Dio Roccazzella, Nicolò Saidelli
- Publisher
- Bocconi University Press
- Publication year
- 2026
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9791280623546
In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates.
Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, and internally, among the people, data, and competences that bring them to life. Signature gives each experience a distinctive imprint that expresses purpose and identity at every touchpoint, whether human, digital, or physical.
The book presents the Connected Signature Experience Framework, an actionable model that uses the metaphor of an iceberg to reveal both the visible and invisible dimensions of customer experience. Above the surface lie the Signature interactions that simplify, delight, inspire, and co-create. Beneath it are the aligned foundations of purpose, people, technology, data, and content that enable them.
The result is a clear roadmap for moving beyond organizational silos, starting from the employee experience, the true foundation of every authentic and lasting customer relationship.
"Synopsis" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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