Connected Signature Experience (Paperback)
Language: English
Published by Egea Spa - Bocconi University Press, 2026
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 24.53
Quantity: 1 available
Add to basketItem description from seller
Paperback. In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates.Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, and internally, among the people, data, and competences that bring them to life. Signature gives each experience a distinctive imprint that expresses purpose and identity at every touchpoint, whether human, digital, or physical.The book presents the Connected Signature Experience Framework, an actionable model that uses the metaphor of an iceberg to reveal both the visible and invisible dimensions of customer experience. Above the surface lie the Signature interactions that simplify, delight, inspire, and co-create. Beneath it are the aligned foundations of purpose, people, technology, data, and content that enable them. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9791281627765
- Title
- Connected Signature Experience (Paperback)
- Author
- Marco Di Dio Roccazzella
- Publisher
- Egea Spa - Bocconi University Press
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9791281627765
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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