Conjoint Measurement. Methods and Applications

Gustafsson, A., A. Herrmann and F. Huber:

ISBN 10: 3540665269 / ISBN 13: 9783540665267

Published by Springer-Verlag Berlin Heidelberg, 1999

About this Item

437 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969.

Seller Inventory # 302684

Bibliographic Details

• Title: Conjoint Measurement. Methods and Applications
• Publisher: Springer-Verlag Berlin Heidelberg
• Publication Date: 1999
• Language: English
• ISBN 10: 3540665269
• ISBN 13: 9783540665267
• Binding: Gebundene Ausgabe
• Condition: Gut
• Weight: 969 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)