The Confidence Map: Charting a Path from Chaos to Clarity

Peter Atwater

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Language: English

Published by Penguin Putnam Inc, 2023

0593539559 / 9780593539552

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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A groundbreaking framework for making better decisions by understanding - and mastering - confidence. What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable-if we know what to look for. Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world's leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy. You will learn: . How psychological distance consistently affects the choices we make . Why "Me-Here-Now" decision-making is such a powerful force . What happens at confidence peaks that leads to our downfall . The five ways we respond to extreme vulnerability . When consumers' feelings of certainty and control - not price - drive demand The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.

Seller Inventory # CIN0593539559G

Title
The Confidence Map: Charting a Path from Chaos to Clarity
Author
Peter Atwater
Publisher
Penguin Putnam Inc
Publication year
2023
Condition
Good
Binding
Hardback
Language
English
ISBN 10
0593539559
ISBN 13
9780593539552

World of Books Inc

Montgomery, IL, U.S.A.

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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