Confessions of an Advertising Man
David Ogilvy
ISBN 10: 0689708009 ISBN 13: 9780689708008
Published by Atheneum, 1989
Used
Paperback
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About this Item
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Synopsis:
The seminal book on advertising and selling, Confessions of an Advertising Man has sold over one million copies worldwide since it was first published in 1963. In this new edition, Ogilvy writes an introduction, bringing his wisdom up to date.
Review:
Ogilvy is the creative force of modern advertising. --New York Times
His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard
Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent
...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph
...a must-read for anyone in business - and particularly marketing and PR. --5W Public Relations
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Bibliographic Details
Title: Confessions of an Advertising Man
Publisher: Atheneum
Publication Date: 1989
Binding: Paperback
Condition: Very Good