Confessions of an Advertising. This item is unavailable.
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Language: English
Published by Atheneum, 1989
- Softcover
- Used
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Softcover
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Item description from seller
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00106488331
- Title
- Confessions of an Advertising
- Author
- David Ogilvy
- Publisher
- Atheneum
- Publication year
- 1989
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0689708009
- ISBN 13
- 9780689708008
The seminal book on advertising and selling, Confessions of an Advertising Man has sold over one million copies worldwide since it was first published in 1963. In this new edition, Ogilvy writes an introduction, bringing his wisdom up to date.
"Synopsis" may belong to another edition of this title.
Review
Ogilvy is the creative force of modern advertising. --New York Times
His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard
Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent
...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph
...a must-read for anyone in business - and particularly marketing and PR. --5W Public Relations
His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard
Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent
...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph
...a must-read for anyone in business - and particularly marketing and PR. --5W Public Relations
"About the title" may belong to another edition of this title.
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