Conference Proceedings Trends in Business Communication 2016
Language: English
Published by Springer Fachmedien Wiesbaden, 2017
- Softcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Publication in the field of economic sciencesSelected aspects of the current and upcoming trends in business communicationVariety of papers delivers added value for both scholars and practitionersTrends in Business Commun.
Seller Inventory # 140360314
- Title
- Conference Proceedings Trends in Business Communication 2016
- Author
- Becker, Timo|Schneckenleitner, Peter|Reitberger, Wolfgang|Brunner-Sperdin, Alexandra
- Publisher
- Springer Fachmedien Wiesbaden
- Publication year
- 2017
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3658172533
- ISBN 13
- 9783658172534
- Seller catalogs
- Sozialwissenschaften/Recht/Wirtschaft
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs „Marketing and Communication Management“ and „Digital Marketing“. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.
"About the title" may belong to another edition of this title.
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