This combination textbook/casebook brings the study of retail and merchandise management to life. These ninety-five cases present a wide variety of actual situations, at all levels of management. Readers are asked to analyze inside information on businesses ranging from small sole proprietorships to industry titans. Each chapter begins with a detailed overview of the concepts raised, allowing the book to be used alone or as a companion volume to another text.

About the Author

Nancy J. Rabolt is Professor and Chair of the Consumer and Family Sciences Department at San Francisco State University. Judy K. Miler is Associate Professor of fashion merchandising at South Carolina State University.

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