The Concept Of Loyalty In Retail As A Corporate Strategy: To analyse and examine the effectiveness of loyalty concepts at Shoppers Stop through its *First Citizen* Card Scheme

Khandelwal, Ankit

ISBN 10: 365923494X ISBN 13: 9783659234941
Published by LAP LAMBERT Academic Publishing, 2012
Language: English
Condition: New Soft cover

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New - Soft cover

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