Comunicar bien para liderar mejor
Language: Spanish
Published by Profit Editorial, 2019
- Softcover
- New
Condition: New
£ 15.48
Quantity: 1 available
Add to basketItem description from seller
Idioma/Language: Español. Las nuevas tendencias tecnológicas y los cambios de hábitos sociales han dado lugar a nuevas formas de comunicación en las organizaciones. Un nuevo entorno donde la interactividad y el mundo digital tienen un gran protagonismo, y que necesita nuevos tipos de estrategias. Este libro da pautas, tanto a principiantes como a profesionales, para desarrollar la comunicación en cualquier tipo de organización, y lo hace centrándose en sus dos ejes principales: la Comunicación Estratégica y la Comunicación de Crisis. Entre otras, se da respuesta a cuestiones clave como:- ¿Cómo debe organizarse la comunicación en una organización? - ¿Por qué es imprescindible un plan de comunicación? - ¿Qué gestión de marcas debe seguirse? - ¿Cuáles son los pasos para desarrollar una campaña de publicidad? - ¿En qué redes sociales se debería estar y por qué? - ¿Cómo se resuelve una crisis a nivel de comunicación? - ¿Qué utilidades proporciona el Neuromarketing? *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.…
Seller Inventory # 19096969
- Title
- Comunicar bien para liderar mejor
- Author
- Rius Almoyner, Mercè
- Publisher
- Profit Editorial
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- Spanish
- ISBN 10
- 8417209794
- ISBN 13
- 9788417209797
- Item weight
- 320 grams
- Seller catalogs
- Liderazgo
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Shipping rates from Spain to U.S.A.
| Item | 20 to 35 business days | 7 to 15 business days |
|---|---|---|
| First item | £ 14.44 | £ 19.67 |
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Agapea Factory S.A
Calle Bodegueros 43, Planta 1 Puerta 1
Malaga, Spain 29006
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