Title: Computer-Mediated Marketing Strategies : Social Media and Online Brand Communities
Publisher: Business Science Reference
Publication Date: 2014
Language: English
ISBN 10: 1466665955
ISBN 13: 9781466665958
Binding: Hardcover
Condition: As New

About this title

Synopsis

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

About the Author

Gordon Bowen Regent’s University, UK.

Wilson Ozuem University of Gloucestershire, UK.

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