Comprendre le Comportement du Consommateur : Explorer les choix entre conscience et inconscience
Language: French
Published by Éditions Universitaires Européennes, 2024
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 59.43
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Comprendre le comportement du consommateur implique d'analyser différentes approches et théories comportementales, ainsi que d'étudier le processus de décision. Cette analyse examine comment les choix sont influencés par des mécanismes conscients et inconscients. En explorant divers modèles de prise de décision, tels que ceux de Nicosia, Howard et Sheth, Engel et al., et Fishbein et Ajzen, on peut saisir comment les consommateurs naviguent entre la recherche d'informations, l'évaluation des alternatives, et la décision finale. Ces modèles révèlent comment les processus conscients (comme l'analyse rationnelle) interagissent avec les influences inconscientes (comme les biais cognitifs et les émotions) pour façonner les décisions d'achat. Une compréhension intégrée de ces aspects est essentielle pour concevoir des stratégies marketing efficaces qui adressent à la fois les facteurs rationnels et émotionnels du comportement d'achat.…
Seller Inventory # 9786206720249
- Title
- Comprendre le Comportement du Consommateur : Explorer les choix entre conscience et inconscience
- Author
- Rachid El Moubarki
- Publisher
- Éditions Universitaires Européennes
- Publication year
- 2024
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- French
- ISBN 10
- 6206720241
- ISBN 13
- 9786206720249
- Item weight
- 161 grams
- Dimensions
- 220x150x6 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.51 | £ 37.94 |
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
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Seller Info:
AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
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E-Mail: abebooks@aha-buch.de
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If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
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