A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2025
- Hardcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 122.94
Quantity: 1 available
Add to basketItem description from seller
Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises.The book provides a comprehensive list of 39 different aspects of 'washing', covering significant topics such as bluewashing, ethicswashing, poorwashing, pinkwashing, wokewashing and blockchainwashing. Chapters uniquely combine a business perspective with a more philosophical outlook, considering the wider implications of organisations not fulfilling important ethical promises, like societal polarisation and change of corporate scope. New concepts like greenlash, greenwashing truthers and greenhushing provide a bigger-picture perspective on this divisive corporate practice.Academics focusing on management and marketing, particularly green marketing and corporate social responsibility, will find this book to be an insightful read. It is also invaluable to practitioners in corporate communications, and will help policymakers in understanding current washing practices.…
Seller Inventory # LU-9781035328239
- Title
- A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
- Author
- Lucia Gatti, Ludovico Giacomo Conti, Peter Seele
- Publisher
- Edward Elgar Publishing Ltd, GB
- Publication year
- 2025
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1035328232
- ISBN 13
- 9781035328239
The book provides a comprehensive list of 39 different aspects of ‘washing’, covering significant topics such as bluewashing, ethicswashing, poorwashing, pinkwashing, wokewashing and blockchainwashing. Chapters uniquely combine a business perspective with a more philosophical outlook, considering the wider implications of organisations not fulfilling important ethical promises, like societal polarisation and change of corporate scope. New concepts like greenlash, greenwashing truthers and greenhushing provide a bigger-picture perspective on this divisive corporate practice.
Academics focusing on management and marketing, particularly green marketing and corporate social responsibility, will find this book to be an insightful read. It is also invaluable to practitioners in corporate communications, and will help policymakers in understanding current washing practices.
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"About the title" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
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