The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
Language: English
Published by Pearson FT Press, 2015
- Hardcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
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The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Seller Inventory # 7719-9780134084527
- Title
- The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
- Author
- Kim Ann King
- Publisher
- Pearson FT Press
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0134084527
- ISBN 13
- 9780134084527
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.
In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:
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Systematically assess your context and customer, via personas, profiles, and other powerful techniques
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Choose among today's panoply of marketing options, tools, and techniques
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Build a more agile B2B marketing organization, and link its goals more tightly to strategy
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More accurately estimate marketing spend and ROI
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Systematically optimize demand generation and many other key functions
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Leverage higher-value approaches to web/mobile, SEO, and customer community-building
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Gain more value from corporate standards and your creative services vendors
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Discover what worked and what didn't, and use this knowledge to improve more quickly
You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.
"Synopsis" may belong to another edition of this title.
About the Author
Follow Kim on Twitter: http://twitter.com/kimannking.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 28 business days | 14 to 28 business days |
|---|---|---|
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