Competitive Strategy in the Supply Chain : The Inter-relationship between Product Nature, Supply Chain Strategy, and Business Performance

Language: English

Published by VDM Verlag Dr. Müller, 2008

363905217X / 9783639052176

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - As market globalization and technological change accelerate, competition between firms has migrated from a focus on the individual firm to networks of firms operating as trading partners within a chain of supply. As a result of this trend the traditional way of determining a strategy within a firm has come into question. The concept of supply chain strategy has consequently been developed. This book reviews the role of product demand characteristics (using Fisher s (1997) four-cell model as the framework) in the determination of supply chain strategy, and the subsequent impact on firm performance. This book sheds new light on the determination of an appropriate supply chain strategy that will be of value to both academic researchers and management practitioners alike. In particular, the potential power of developing hybrid strategies that are responsive to the changing dynamics of the marketplace is highlighted.

Seller Inventory # 9783639052176

Title
Competitive Strategy in the Supply Chain : The Inter-relationship between Product Nature, Supply Chain Strategy, and Business Performance
Author
Sonia M. Lo
Publisher
VDM Verlag Dr. Müller
Publication year
2008
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
363905217X
ISBN 13
9783639052176
Item weight
414 grams
Dimensions
220x150x15 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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