Competitive Intelligence : A Framework for Web-Based Analysis and Decision Making

Vibert, Conor

ISBN 10: 032420325X / ISBN 13: 9780324203257

Published by Cengage South-Western, 2004

About this Item

Cengage South-Western, 2004, Tapa dura, 1. Seller Inventory # 2820749577853435

Bibliographic Details

Title: Competitive Intelligence : A Framework for ...

Publisher: Cengage South-Western

Publication Date: 2004

Binding: Soft cover

Condition: Muy Bueno

About this title

Synopsis:

Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.

Synopsis:

In this title, the author explains how to conduct competitive research using the Internet, as well as offering readers a series of theory-based, analytical frameworks that are useful for resolving important business concerns and conducting organizational analysis in a real time manner.