Title: Competitive Intelligence : A Framework for Web-Based Analysis and Decision Making
Publisher: Cengage South-Western
Publication Date: 2004
Language: English
ISBN 10: 032420325X
ISBN 13: 9780324203257
Binding: Soft cover
Condition: Muy Bueno

About this title

Synopsis

Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.

Synopsis

In this title, the author explains how to conduct competitive research using the Internet, as well as offering readers a series of theory-based, analytical frameworks that are useful for resolving important business concerns and conducting organizational analysis in a real time manner.

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