Competitive Inteligence 2.0
Language: English
Published by ISTE LTD, 2011
- Hardcover
- New
Condition: New
£ 190.27
Quantity: Over 20 available
Add to basketItem description from seller
This groundbreaking book considers the implications of the changing paradigm for competitive, economic, and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the 2. 0 .
Seller Inventory # 597091186
- Title
- Competitive Inteligence 2.0
- Author
- L Quoniam
- Publisher
- ISTE LTD
- Publication year
- 2011
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 1848213050
- ISBN 13
- 9781848213050
The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc.
This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.
This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.
"Synopsis" may belong to another edition of this title.
About the Author
Luc Quoniam is a university professor, a member of the Paragraphe Laboratory University Paris 8 in France, and leader of the Lab4U Research Laboratory in Science of Information and Communication 2.0.
"About the title" may belong to another edition of this title.
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