Competitive Advantage: Creating and Sustaining Superior Performance

Michael E. Porter

ISBN 10: 0029250900 / ISBN 13: 9780029250907

Published by Free Press, 1985

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0029250900I2N00

Synopsis:

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

Review: Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.

Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage.

Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first.

The Washington Post A brilliant structural analysis of what competitive advantage might mean....

Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.

Bibliographic Details

Title: Competitive Advantage: Creating and ...
Publisher: Free Press
Publication Date: 1985
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket