Compensatory Consumption And Shopping
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2019, 2019
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 72.15
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The emerging studies of consumer behavior have explored the fact that people do not consume barely for the functionality of the product or due to their utilitarian needs. The psychology of human buying behavior is very deep. There also exists darker domain wherein people indulge in buying not because of the need but because of need deficit i.e. they may buy to compensate for some other need. This book provides an in depth study of the same among north Indian urban women. The study investigates the phenomenon of compensatory consumption, and measures the factors influencing compensatory consumption by using Confirmatory Factor Analysis. The analysis throws light on this new exciting topic and should be useful for marketers or anyone else with women as target audience. 280 pp. Englisch.
Seller Inventory # 9786200078322
- Title
- Compensatory Consumption And Shopping
- Author
- Shallu Singh
- Publisher
- LAP LAMBERT Academic Publishing Mai 2019
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6200078327
- ISBN 13
- 9786200078322
- Item weight
- 435 grams
- Dimensions
- 220x150x17 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
| First item | £ 19.43 | £ 19.43 |
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Seller's business information
BuchWeltWeit Ludwig Meier e.K.
Germany
Terms of sale
BuchWeltWeit Inh. Ludwig Meier e.K.
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