Comparative Tourism Marketing : Case Studies
Published by Abhijeet, 2010
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Contents Preface 1 Tourism in Crete a Swot analysis Karagiannis Stefanos 2 Tourism marketing cases from Albania and Macedonia Liljana Elmazi and Jovan Stojanoski 3 Strategic tourism marketing in Kenya reflections on the Nyanza Western region Roselyne N Okech 4 Marketing management of Serbian tourism Slobodan Cerovic 5 Application of marketing concept within the airline industry the case of Albania Areti Stringa 6 On line advertising and distribution of touristic services Tatjana Petkovska Mirchevska and Nada Sekulovska 7 Community based tourism bringing marketing closer to the society Babu P George 8 Comparative tourism marketing case studies Liljana Elmazi and Alexandru Nedelea 9 Kalypso adventures a case study of innovation entrepreneurship and niche marketing Manoj Edward and Babu P George In its days infancy tourism marketing theory was nothing but simple applications of the generic theory of marketing Over a period of time it has grown as a disciplinary area worthy of studying itself Yet what came to mind when we thought about tourism marketing was s set of universally applicable theories and their unproblematic applications in the specific case of the tourism industry However many recent studies have highlighted the fallacy of this approach Social science theory in general is culturally sensitive In relatively stable and slowly evolving cultures theories may take more static forms But tourism theory mostly is about dynamic floating and every changing populations and these characteristics do not lend themselves to rigid frameworks or universality The relevance of the present book aptly titled Comparative Tourism Marketing should be viewed in this context We understand the fallacy of the hope of generalizability and have not attempted it as an overarching scheme Instead we asked the contributors of this volume to go into the depths of specific marketing situations to identify what is unique and what is more general To the critic who might ask what the purpose of science is when the kernel is unique our response is two fold one the poetic pleasure of realizing uniqueness in phenomena two getting exposed to uniqueness in different contexts will help to sharpen our senses to anticipate find out and respond to uniqueness in phenomena that we will encounter in the future With a wide variety of papers over an equally wide variety of marketing related themes the present volume aims to satisfy the diverse needs of diverse audience jacket 354 pp.…
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Bibliographic details
- Title
- Comparative Tourism Marketing : Case Studies
- Author
- Alexandru Nedelea and Babu P. George
- Publisher
- Abhijeet
- Publication year
- 2010
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
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