Communication Theories: Origins, Methods, and Uses in the Mass Media

Werner J. Severin; James W. Tankard

ISBN 10: 0801333350 / ISBN 13: 9780801333354

Published by Addison Wesley Longman, Inc., 2000

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0801333350I3N00

Synopsis:

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach―with its emphasis on observation, evidence, logic, and hypothesis testing―but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

Bibliographic Details

Title: Communication Theories: Origins, Methods, ...
Publisher: Addison Wesley Longman, Inc.
Publication Date: 2000
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket