Communication by Design : An Engineer's Guide to Sharing Your Research
Language: English
Published by Coast Range Press, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 38.84
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - You don't need to become a charismatic speaker or a gifted writer to be a great communicator. You're already a world-class problem solver. Communication by Design shows you how to apply the systematic design process you already know to your presentations, papers, and proposals - ensuring your best technical work gets the attention it deserves.Drawing on two decades of experience mentoring researchers at Stanford University, Jack W. Baker introduces a five-stage, audience-focused design process - Empathize, Define, Brainstorm, Prototype, and Test - and applies it to the communication challenges that define academic careers. From structuring a conference talk to navigating peer review, from designing effective graphics to writing a winning grant proposal, each chapter delivers actionable frameworks backed by research and illustrated with real examples.Whether you're a graduate student preparing your first presentation or an experienced researcher looking to sharpen your impact, this book gives you a repeatable process for communicating complex ideas clearly and persuasively.…
Seller Inventory # 9798994527702
- Title
- Communication by Design : An Engineer's Guide to Sharing Your Research
- Author
- Jack W Baker
- Publisher
- Coast Range Press
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798994527702
- Item weight
- 517 grams
- Dimensions
- 229x152x16 mm
You don't need charisma to be a great communicator. You need a process.
You've spent months on a research project. The results are ready. Now you have to present them at a conference, write them up for peer review, or explain them to a funding agency. Suddenly, all that technical excellence depends on a skill nobody taught you: communication.
Most researchers learn to communicate through imitation and trial and error. They copy the dense slides and jargon-filled prose they've seen from advisors and colleagues, then wonder why audiences disengage, and reviewers misunderstand their work. The problem isn't a lack of talent. It's a lack of method.
Communication by Design offers a systematic alternative. Jack W. Baker—Stanford engineering professor, journal editor-in-chief, and winner of communication awards—shows you how to apply the same design thinking process you use in research to your presentations, papers, and proposals. The approach has five stages: Empathize with your audience, Define your goals, Brainstorm approaches, build a Prototype, and Test it before delivery. Each stage keeps your audience central and turns communication from an art you're supposed to intuit into an engineering problem you can solve.
What you'll learn:
- Why "thorough" isn't the same as "effective"—and how to identify what your audience actually needs
- How to structure presentations so audiences remember your key points, not just your slides
- The assertion-evidence slide format that research shows improves comprehension and retention
- How to navigate peer review: responding to hostile reviewers, interpreting vague feedback, and revising strategically
- Techniques for writing papers that editors want to publish and readers want to cite
- How to handle proposals, teaching, conference networking, and job applications
Who this book is for:
Graduate STEM students preparing their first conference talks. Postdocs navigating peer review for the first time. Early-career faculty building a research reputation. Experienced researchers who want to multiply their impact. Anyone in engineering or science who has ever thought, "My work is good—why isn't it landing?"
Based on two decades of mentoring researchers and reviewing thousands of manuscripts, Communication by Design is the practical, actionable guide to ensuring your best technical work gets the attention it deserves.
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About the Author
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