Communicating Social and Environmental Issues Effectively

Language: English

Published by Emerald Publishing Limited, 2020

1838674683 / 9781838674687

Series: Book 5 of 5 - PRCA Practice Guides

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.

Seller Inventory # CIN1838674683VG

Title
Communicating Social and Environmental Issues Effectively
Author
Betsy Reed
Publisher
Emerald Publishing Limited
Publication year
2020
Condition
Very Good
Binding
Hardback
Language
English
ISBN 10
1838674683
ISBN 13
9781838674687
Series
Book 5 of 5: PRCA Practice Guides

World of Books Inc

Montgomery, IL, U.S.A.

2-star seller

AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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