Communicating for Change (Jossey-Bass Management)
Language: English
Published by John Wiley & Sons Inc, United States, New York, 1996
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
£ 3.20
Quantity: 3 available
Add to basketItem description from seller
Marshal support throughout your organization Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR002079803
- Title
- Communicating for Change (Jossey-Bass Management)
- Author
- Roger D'Aprix
- Publisher
- John Wiley & Sons Inc, United States, New York
- Publication year
- 1996
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0787901997
- ISBN 13
- 9780787901998
- Item weight
- 322 grams
- Dimensions
- 159.0 x 232.0
Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
"Synopsis" may belong to another edition of this title.
About the Author
Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.
"About the title" may belong to another edition of this title.
WorldofBooks
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AbeBooks seller since March 16, 2007
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