Common Knowledge : News and the Construction of Political Meaning
Language: English
Published by The University Of Chicago Press Okt 1992, 1992
Series: Book 7 of 8 - American Politics and Political Economy
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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£ 48.01
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Add to basketItem description from seller
Neuware - List of FiguresList of TablesPreface1. Knowledge in Common2. The Study Design3. Five Issues, Three News Media4. Making Sense of the News5. Media Matter6. Learning from the News7. Constructing MeaningAn Appendix on MethodNotesReferencesIndex.
Seller Inventory # 9780226574400
- Title
- Common Knowledge : News and the Construction of Political Meaning
- Author
- W. Russell Neuman
- Publisher
- The University Of Chicago Press Okt 1992
- Publication year
- 1992
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0226574407
- ISBN 13
- 9780226574400
- Item weight
- 264 grams
- Dimensions
- 215x140x15 mm
- Series
- Book 7 of 8: American Politics and Political Economy
Photo opportunities, ten-second sound bites, talking heads and celebrity anchors: so the world is explained daily to millions of Americans. The result, according to the experts, is an ignorant public, helpless targets of a one-way flow of carefully filtered and orchestrated communication. Common Knowledge shatters this pervasive myth. Reporting on a ground-breaking study, the authors reveal that our shared knowledge and evolving political beliefs are determined largely by how we actively reinterpret the images, fragments, and signals we find in the mass media.
For their study, the authors analyzed coverage of 150 television and newspaper stories on five prominent issues—drugs, AIDS, South African apartheid, the Strategic Defense Initiative, and the stock market crash of October 1987. They tested audience responses of more than 1,600 people, and conducted in-depth interviews with a select sample. What emerges is a surprisingly complex picture of people actively and critically interpreting the news, making sense of even the most abstract issues in terms of their own lives, and finding political meaning in a sophisticated interplay of message, medium, and firsthand experience.
At every turn, Common Knowledge refutes conventional wisdom. It shows that television is far more effective at raising the saliency of issues and promoting learning than is generally assumed; it also undermines the assumed causal connection between newspaper reading and higher levels of political knowledge. Finally, this book gives a deeply responsible and thoroughly fascinating account of how the news is conveyed to us, and how we in turn convey it to others, making meaning of at once so much and so little. For anyone who makes the news—or tries to make anything of it—Common Knowledge promises uncommon wisdom.
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