Common Knowledge: News and the Construction of Political Meaning
Neuman, W. Russell; Just, Marion R.; Crigler, Ann N.
Language: English
Published by Univ of Chicago Press, Chicago, Illinois, U.S.A., 1992
Series: Book 7 of 8 - American Politics and Political Economy
- Softcover
- Used
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, AustraliaGoulds Book Arcade, Sydney
AbeBooks seller since April 28, 2003
Condition: Used - Very good
£ 16.22
Quantity: 1 available
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172 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size E: 8"-9" Tall (203-228mm).
Seller Inventory # 78444
- Title
- Common Knowledge: News and the Construction of Political Meaning
- Author
- Neuman, W. Russell; Just, Marion R.; Crigler, Ann N.
- Publisher
- Univ of Chicago Press, Chicago, Illinois, U.S.A.
- Publication year
- 1992
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0226574407
- ISBN 13
- 9780226574400
- Series
- Book 7 of 8: American Politics and Political Economy
- Seller catalogs
- Politics & Social Sciences - World
Photo opportunities, ten-second sound bites, talking heads and celebrity anchors: so the world is explained daily to millions of Americans. The result, according to the experts, is an ignorant public, helpless targets of a one-way flow of carefully filtered and orchestrated communication. Common Knowledge shatters this pervasive myth. Reporting on a ground-breaking study, the authors reveal that our shared knowledge and evolving political beliefs are determined largely by how we actively reinterpret the images, fragments, and signals we find in the mass media.
For their study, the authors analyzed coverage of 150 television and newspaper stories on five prominent issues—drugs, AIDS, South African apartheid, the Strategic Defense Initiative, and the stock market crash of October 1987. They tested audience responses of more than 1,600 people, and conducted in-depth interviews with a select sample. What emerges is a surprisingly complex picture of people actively and critically interpreting the news, making sense of even the most abstract issues in terms of their own lives, and finding political meaning in a sophisticated interplay of message, medium, and firsthand experience.
At every turn, Common Knowledge refutes conventional wisdom. It shows that television is far more effective at raising the saliency of issues and promoting learning than is generally assumed; it also undermines the assumed causal connection between newspaper reading and higher levels of political knowledge. Finally, this book gives a deeply responsible and thoroughly fascinating account of how the news is conveyed to us, and how we in turn convey it to others, making meaning of at once so much and so little. For anyone who makes the news—or tries to make anything of it—Common Knowledge promises uncommon wisdom.
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Goulds Book Arcade, Sydney
Newtown, Sydney, NSW, Australia
AbeBooks seller since April 28, 2003
Shipping rates from Australia to U.S.A.
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