Commodity Activism
Language: English
Published by New York University Press, US, 2012
- Softcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
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Add to basketItem description from seller
Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean and Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.…
Seller Inventory # LU-9780814764015
- Title
- Commodity Activism
- Author
- Roopali Mukherjee
- Publisher
- New York University Press, US
- Publication year
- 2012
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0814764010
- ISBN 13
- 9780814764015
- Item weight
- 499 grams
- Series
- Book 7 of 43: Critical Cultural Communication
Buying (RED) products―from Gap T-shirts to Apple―to fight AIDS.
Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to
support fair trade. Driving a Toyota Prius to fight global warming. All
these commonplace activities point to a central feature of contemporary
culture: the most common way we participate in social activism is by
buying something.
Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary
group of scholars to explore this new landscape through a series of case
studies of “commodity activism.” Drawing from television, film,
consumer activist campaigns, and cultures of celebrity and corporate
patronage, the essays take up examples such as the Dove “Real Beauty”
campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and
Angelina Jolie as multinational celebrity missionary.
Exploring the complexities embedded in contemporary political activism, Commodity Activism
reveals the workings of power and resistance as well as citizenship and
subjectivity in the neoliberal era. Refusing to simply position
politics in opposition to consumerism, this collection teases out the
relationships between material cultures and political subjectivities,
arguing that activism may itself be transforming into a branded
commodity.
"Synopsis" may belong to another edition of this title.
About the Author
Sarah Banet-Weiser is Professor and Head of the Department of Media and Communications at the London School of Economics. She is the author of four books, including Authentic™: The Politics of Ambivalence in a Brand Culture (2012), which won the International Communication Association's Outstanding Book Award, The Most Beautiful Girl in the World: Beauty Pageants and National Identity (1999), Kids Rule! Nickelodeon and Consumer Citizenship (2007), and Empowered: Popular Feminism and Popular Misogyny (2018). She is the co-editor of Cable Visions: Television Beyond Broadcasting (2007) and Commodity Activism: Cultural Resistance in Neoliberal Times (2012), both available from NYU Press.
"About the title" may belong to another edition of this title.
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