Commercial competitor intelligence gathering. analysis. evaluation(Chinese Edition)

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 244 Publisher: China Foreign Economic and Trade Press Pub. Date :2005-1-1. Book in the industry through market research and later in his career in intelligence work experience gained. to focus on competitive intelligence gathering and analysis techniques. Contents: Preface Chapter 1 competition l fact that the definition of monopolistic competition 3 5 to compete in what terms Marketing and competitive strategy 6 7 9 the company's competitive environment. competition 10 Chapter ll-scale application of intelligence information 13 14 15 noteworthy companies reduce the range of 18 alternative application of intelligence-gathering technology and other means to obtain information 20 Chapter 22 competition 25 development of competitive intelligence information as a formal act of the impact of competitive intelligence development 26 29 growth factors binding factor in the development of competitive intelligence competitive analysis framework 32 Chapter 34 picture 35 picture competitive drive changes in behavior and confidentiality 175 39 174 conflict of interest code of ethics 175 market research and competitive intelligence and moral sanctions 178 177 176 regional differences in delivery of information types 42 178 44 intelligence gathering key intelligence topics and presentation formats of time dimensions 45 Chapter 48 Overview of intelligence sources and secondary sources of 50 50 primary determinant of use 52 Chapter two intelligence sources inside intelligence sources 56 56 59 external secondary sources positioned outside two intelligence 71 Chapter 75 information on the Internet search engines and search engine information on the content network 76 shortcuts 77 86 85 discussion forums newsgroups (or bulletin board) 87 87 Chapter VIII of the primary monitoring the Internet intelligence gathering within the primary source of technical 89 89 95 external primary intelligence obtained information directly from the 103 primary competitor intelligence of the demise of Chapter 112 of the market as a source of competitive intelligence Study market research and competitive intelligence 113 113 114 as a source of information for customers to conduct market surveys in order to obtain intelligence analysis Chapter 114 - 120 to fill data gaps and expand the incomplete picture to fill the gap 122 in the expansion of environmental analysis to understand the depth of the 123 127 Chapter 128 has been published intelligence information verification verification verification of 132 128 primary intelligence a reasonable test of 135 Chapter XII 136 competitive intelligence resources within the internal resources or external agencies 136 138 competitive intelligence competitive intelligence to identify potential external providers 140 142 Pinggu competitive intelligence agencies for the preparation of the candidate list 149 of the 143 approved proposals for cooperative research institutions 149 150 Pinggu alternative proposals submitted by other means in recommendation 151 negotiations 153 153 154 Introduction to Chapter XIII intelligence briefing paper will be 161 X 154 Profile four chapters of intelligence-gathering process control 163 Project or start meeting to discuss guidelines for audit 164 167 166 progress report the results of audit information output 167 pairs of the final audit 168 Chapter XV criminal legal considerations and ethics 169 171 170 Copyright Act anti-trust Economic Espionage Act bill 17l 17l data protection legislation 172 Chapter XVI information processing and distribution of written reports 180 conferences and other forums 18l 181 182 e-mail within the company LAN 182 Management Information Systems 185 183 knowledge management system tailored to the competitive intelligence system 187 to access competitive intelligence competitive intelligence 189 Chapter XVII to measure the effectiveness of the quality of i.…