The Cw Comes of Age: Essays on Programming, Branding and Evolution. This item is unavailable.
Language: English
Published by McFarland & Company, 2022
- Softcover
- New
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Condition: New
£ 41.56
Item description from seller
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Seller Inventory # B9781476682112
- Title
- The Cw Comes of Age: Essays on Programming, Branding and Evolution
- Author
- Ashley Lynn Carlson
- Publisher
- McFarland & Company
- Publication year
- 2022
- Condition
- New
- Binding
- Paperback / softback
- Language
- English
- ISBN 10
- 1476682119
- ISBN 13
- 9781476682112
- Item weight
- 151 grams
Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.
"Synopsis" may belong to another edition of this title.
About the Author
Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.
"About the title" may belong to another edition of this title.