Comeback: The Fall & Rise of the American Automobile Industry

Paul Ingrassia; Joseph B. White

ISBN 10: 0671792148 ISBN 13: 9780671792145
Published by Simon & Schuster, 1994
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Synopsis:

Documents the collapse and comeback of America's largest industry in a saga of greed and stubbornness, spotlighting dedicated managers, engineers, and financiers who struggled to change the Big Three before it was too late. 60,000 first printing. First serial, The Wall Street Journal. Tour.

Review: Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.

Jonathan Yardley The Washington Post Book World A case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."

Business Week Comeback...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.

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Title: Comeback: The Fall & Rise of the American ...
Publisher: Simon & Schuster
Publication Date: 1994
Binding: Hardcover
Condition: Fair

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