Collaboration with Potential Users for Discontinuous Innovation
Language: English
Published by Springer Vieweg Okt 2013, 2013
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 47.35
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 192 pp. Englisch.
Seller Inventory # 9783658037529
- Title
- Collaboration with Potential Users for Discontinuous Innovation
- Author
- Martin Hewing
- Publisher
- Springer Vieweg Okt 2013
- Publication year
- 2013
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658037520
- ISBN 13
- 9783658037529
- Item weight
- 256 grams
- Dimensions
- 210x148x11 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
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