The Coke Machine: The Dirty Truth Behind the World's Favourite Soft Drink
Language: English
Published by Avery Publishing Group Inc.,U.S., 2010
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
Ever since its I'd like to teach the world to sing commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and Coca-Cola the world's second most recognized word after hello. however, as the company expands its reach, an increasing number of the world's citizens are finding the taste of coke more bitter than sweet. The Coke Machine probes shocking accusations about the company's global impact, including: - coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads - the horrific environmental impact of coke bottling plants in India and Mexico that coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.
Seller Inventory # 00110046337
- Title
- The Coke Machine: The Dirty Truth Behind the World's Favourite Soft Drink
- Author
- Michael Blanding
- Publisher
- Avery Publishing Group Inc.,U.S.
- Publication year
- 2010
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1583334068
- ISBN 13
- 9781583334065
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.
Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including:
- Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads
- How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools
- The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated
- That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia
- A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.
COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
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About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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