Cointreau 1849-1999: The Saga Of The World-Wide Brand / La Saga De La Marque Mondiale

Weill, Alain & Les Batisseurs De Memoire

ISBN 10: 2842772377 / ISBN 13: 9782842772376

Published by Editions du Chene, Paris, 1999, 1999

34.0cms, x 24.0cms, 112pp, b/w & colour illusts, fine hardcover & dustwrapper This book has four themes: the Cointreau brand, family, company and product; the alchemy of a success story; Pierrot on his conquest of the world; the world according to Cointreau. English and French text. Lavishly illustrated with Cointreau advertisements, posters, labels, illustrations, coasters and other graphics. Seller Inventory # 112959

Synopsis:

Cointreau, la Marque mondiale... plus qu'un slogan, une réalité qui s'inscrit dans 150 ans de tradition publicitaire exceptionnelle. Avec son Pierrot mythique édité à plus de six cents milliards d'exemplaires, la société a conquis les 4 coins du monde. Une bouteille unique, une liqueur cristalline à l'équilibre parfait et un personnage fétiche décliné à travers le siècle, voilà ce qui constitue cette véritable saga "à la française" racontée avec passion par les auteurs de ce livre. Cointreau, the world-wide brand... more than a slogan, a reality that is part of 150 years of an exceptional advertising tradition. With its mythical Pierrot of which more than six hundred billion copies have been produced, the company has conquered the four corners of the world. A unique bottle, a perfectly balanced, crystal-clear liqueur and a favourite character that has evolved throughout the century; all of this constitutes a genuine "French" saga recounted with passion by the authors of this book.

Bibliographic Details

Title: Cointreau 1849-1999: The Saga Of The ...
Publisher: Editions du Chene, Paris, 1999
Publication Date: 1999
Binding: Hardcover
Dust Jacket Condition: Dust Jacket Included