Cognition and Business Models : From Concept to Innovation

Language: English

Published by Springer, 2024

3031515978 / 9783031515972

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. From this second point of view, the business model becomes a schematic mental model that is created, shaped, and shared over time. In other words, managers hold in their mind perceptual constructs that constitute schemas of the business model.This book examines how the underlying processes of the creation, shaping, and sharing of business (mental) models take place at individual, organizational, and even inter-organizational levels. Theories of managerial and organizational cognition are explored to inform our understanding of business modelling and business model innovation. The reader is thus provided with an overview of existing literature and reflections on future avenues of research to explore the cognitive foundations of business modelling.…

Seller Inventory # 9783031515972

Title
Cognition and Business Models : From Concept to Innovation
Author
Kristian J. Sund
Publisher
Springer
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3031515978
ISBN 13
9783031515972
Item weight
283 grams
Dimensions
216x153x12 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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