Clustering And Optimization Models for Commercial Decisions
Language: English
Published by LAP LAMBERT Academic Publishing Nov 2011, 2011
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 43.39
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Data mining as a technique is used to find interesting and valuable knowledge from huge amount of stored data within databases or data warehouses. It encompasses classification, clustering, association rule learning, etc., whose goal is to improve commercial decisions and behaviors in organizations. In this project, we built clustering and optimization models as a two-step sequential method. In the first step, the clustering model was used to segment customers into different clusters. While in the second step, our optimization model was utilized to produce different types of membership cards. Conclusively, this research provides a basis for customer segmentation and membership card generation in a hypermarket by way of data mining and optimization techniques. Through our research, fuzzy clustering method can be suitably used for customer segmentation in a real world application and optimization model can be appropriately used for membership card generation. 100 pp. Englisch.…
Seller Inventory # 9783846537732
- Title
- Clustering And Optimization Models for Commercial Decisions
- Author
- Xiaojun Chen
- Publisher
- LAP LAMBERT Academic Publishing Nov 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 384653773X
- ISBN 13
- 9783846537732
- Item weight
- 167 grams
- Dimensions
- 220x150x6 mm
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About the Author
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BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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