Clustering And Optimization Models for Commercial Decisions : A Case Study Based on Membership Card Generation in A Hypermarket

Language: English

Published by LAP LAMBERT Academic Publishing, 2011

384653773X / 9783846537732

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nach der Bestellung gedruckt Neuware - Printed after ordering - Data mining as a technique is used to find interesting and valuable knowledge from huge amount of stored data within databases or data warehouses. It encompasses classification, clustering, association rule learning, etc., whose goal is to improve commercial decisions and behaviors in organizations. In this project, we built clustering and optimization models as a two-step sequential method. In the first step, the clustering model was used to segment customers into different clusters. While in the second step, our optimization model was utilized to produce different types of membership cards. Conclusively, this research provides a basis for customer segmentation and membership card generation in a hypermarket by way of data mining and optimization techniques. Through our research, fuzzy clustering method can be suitably used for customer segmentation in a real world application and optimization model can be appropriately used for membership card generation.…

Seller Inventory # 9783846537732

Title
Clustering And Optimization Models for Commercial Decisions : A Case Study Based on Membership Card Generation in A Hypermarket
Author
Xiaojun Chen
Publisher
LAP LAMBERT Academic Publishing
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
384653773X
ISBN 13
9783846537732
Item weight
167 grams
Dimensions
220x150x7 mm

AHA-BUCH GmbH

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