Up Close and Personal?: Customer Relationship Marketing @ Work
Language: English
Published by Kogan Page, 2000
- Hardcover
- Used
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.Library House Internet Sales
AbeBooks seller since February 3, 2014
Condition: Used - Good
£ 3.09
Quantity: 1 available
Add to basketItem description from seller
Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown. Wal-mart, for example, spent millions of dollars on developing its customer database which enabled it to personalise its communications. Is it coincidence that it became one of the world's most successful retail chains within a decade? Up Close and Personal? shows that there is no coincidence about it. Mylar protector included. Please note the image in this listing is a stock photo and may not match the covers of the actual item.
Seller Inventory # 123489948
- Title
- Up Close and Personal?: Customer Relationship Marketing @ Work
- Author
- Paul R Gamble, Merlin Stone, Neil Woodcock
- Publisher
- Kogan Page
- Publication year
- 2000
- Condition
- Good
- Dust jacket
- No Jacket
- Book Type
- Book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0749430877
- ISBN 13
- 9780749430870
"Synopsis" may belong to another edition of this title.
Review
“For any company investing in CRM, their first £25 should be spent on this book.” -- Database Marketing
“Not only the definitive book on Customer Management but also a lucid general marketing text suitable for students and practitioners alike.” -- Central London News
“The book should be read by all marketing, sales, service and advertising practitioners.” -- Marketing
“This is probably the most level-headed and clear-sighted picture of how markets can affect customer relationships that I have read.” -- Database Marketing
"About the title" may belong to another edition of this title.
Library House Internet Sales
Grand Rapids, OH, U.S.A.
AbeBooks seller since February 3, 2014
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 5.24 | £ 8.62 |
Payment methods
Seller's business information
Library House Books and Art
24164 Front St.
Grand Rapids, OH U.S.A. 43522
Terms of sale
We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Library House Internet Sales, Grand Rapids, Ohio, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.