Click: How to Make What People Want
Language: English
Published by Avid Reader Press / Simon & Schuster, 2025
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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- Title
- Click: How to Make What People Want
- Author
- Knapp, Jake
- Publisher
- Avid Reader Press / Simon & Schuster
- Publication year
- 2025
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1668072114
- ISBN 13
- 9781668072110
Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?
Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.
Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.
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About the Author
John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.
Together, Jake and JZ are the authors of Sprint and Make Time and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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