The best-selling authors of Sway draw on psychological and sociological sources to explore the seemingly magical experiences of engagement that can occur when people connect with one another, sharing stories about individuals who have had life-changing moments of positive shared focus.

About the Authors

Ori Brafman is an organizational business consultant. Rom Brafman is a psychologist with a private practice in Palo Alto, California. They are the coauthors of the New York Times bestseller Sway.

ORI BRAFMAN is an organizational business consultant. ROM BRAFMAN is a psychologist with a private practice in Palo Alto, California. They are the coauthors of the New York Times bestseller Sway.

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