Christ to Coke: How Image Becomes Icon
Language: English
Published by Oxford University Press, 2011
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
£ 4.98
Quantity: 1 available
Add to basketItem description from seller
Informative, funny, sad, and surprising by turns, this is the first book to look at all the main types of visual icon, taking eleven mega-famous examples, from Christ to the Coke bottle, to see how they arose and how they continue to function.
Seller Inventory # CIN0199581118G
- Title
- Christ to Coke: How Image Becomes Icon
- Author
- Martin Kemp
- Publisher
- Oxford University Press
- Publication year
- 2011
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0199581118
- ISBN 13
- 9780199581115
Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that they become transformed in an astonishing variety of ways and contexts. How, for example, has the communist revolutionary Che become a romantic hero for middle-class teenagers?
The stock image of Christ's face is the founding icon - literally, since he was the central subject of early icon painting. Some of the icons that follow are general, like the cross, the lion, and the heart-shape. Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. The American flag, the "Stars and Stripes", does not quite fit into either category. Modern icons come from commerce, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein's famous equation E=mc2.
The stories, researched using the skills of a leading visual historian, are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some centre on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. There is no set formula, but do the images share anything in common?
So famous are the images that every reader is an expert in their own right and will be entertained and challenged by the narratives that Martin Kemp skilfully weaves around them.
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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