The China Factor : Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy

Amy Karam

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Language: English

Published by Wiley Jun 2016, 2016

111927401X / 9781119274018

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Neuware - The Innovation of Globalization - proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena What tactics must your company use to overcome price discounting wars that cut into your margins What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer The China Factorequips Western businesses with a practical framework for competing successfully in today's ever-changing global markets. Written by an expertin competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed-what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You'll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. - Grow and maintain an Innovation Advantage using 5 models - Learn from disruptors how to win your emerging markets customers - Understand the power of politics in business - Develop a deeper Culture IQ to expand your customer base - Use a 5-part Strategic Framework to formulate new sales tactics You're already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation - they need to be innovative in how they do business abroad. The China Factorprovides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. …

Seller Inventory # 9781119274018

Title
The China Factor : Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy
Author
Amy Karam
Publisher
Wiley Jun 2016
Publication year
2016
Condition
Neu
Binding
Buch
Language
English
ISBN 10
111927401X
ISBN 13
9781119274018
Item weight
596 grams
Dimensions
235x157x21 mm

AHA-BUCH GmbH

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