Checkout : The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand
Language: English
Published by Ebrandbuilders, 2020
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 26.62
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - eCommerce is evolving, and it's making building a profitable eCommerce business harder than ever.What worked 5 years ago is now a dead end. Digital marketing today is lazy. It prioritizes paid users even though every entrepreneur knows organic users represent a much higher lifetime value. But attracting paid users is so much faster and easier, entrepreneurs are blinded by the FOMO of short-term crutches like discounting to boost sales at any cost. That cost is often non-existent retention rates which bleeds your profits and only creates more desperation for quick conversions. Most retailers end up trying to compete on price, a game you're always going to lose, and get trapped trading their time for money, the same rat race most entrepreneurs started their own business to escape.There is a way to stop micromanaging your business and focus on scaling it: you need a brand.Consumers always buy for the same reasons, whether online or offline, but eCommerce has profoundly changed buying behavior and the typical buyer's journey. In the early days of eCommerce, having a good SEO strategy and attractive website design was enough to generate sales, so brand development was largely seen as an unnecessary expense.With the economic disruption from social distancing, more demographics are shifting to online shopping, and it's accelerating eCommerce's evolution exponentially. Consumers expect a seamless experience that reflects their values and offers more than a transaction. To achieve this, what you need today is an approach that marries the customer insights and the strategic direction of branding with the tools of eCommerce. After every category has been disrupted and saturated with DTC offers, building a strong brand is quickly becoming the only way to differentiate your business amongst competitors.You need the 7C's.In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and eCommerce entrepreneur, introduces the 7C Method, an end-to-end brand strategy designed specifically for eCommerce. The result of an exhaustive study of the top 100 eCommerce brands blended with blue-chip brand secrets, it's the only branding book of its kind. And the 7C's aren't another growth hack: this is a holistic brand strategy that eliminates guesswork, optimizes resources, and gives you back your time.…
Seller Inventory # 9780578761602
- Title
- Checkout : The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand
- Author
- Neil Verma
- Publisher
- Ebrandbuilders
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0578761602
- ISBN 13
- 9780578761602
- Item weight
- 591 grams
- Dimensions
- 229x152x21 mm
eCommerce is evolving, and it's making building a profitable eCommerce business harder than ever.
What worked 5 years ago is now a dead end. Digital marketing today is lazy. It prioritizes paid users even though every entrepreneur knows organic users represent a much higher lifetime value. But attracting paid users is so much faster and easier, entrepreneurs are blinded by the FOMO of short-term crutches like discounting to boost sales at any cost. That cost is often non-existent retention rates which bleeds your profits and only creates more desperation for quick conversions. Most retailers end up trying to compete on price, a game you're always going to lose, and get trapped trading their time for money, the same rat race most entrepreneurs started their own business to escape.
There is a way to stop micromanaging your business and focus on scaling it: you need a brand.
Consumers always buy for the same reasons, whether online or offline, but eCommerce has profoundly changed buying behavior and the typical buyer's journey. In the early days of eCommerce, having a good SEO strategy and attractive website design was enough to generate sales, so brand development was largely seen as an unnecessary expense.
With the economic disruption from social distancing, more demographics are shifting to online shopping, and it's accelerating eCommerce's evolution exponentially. Consumers expect a seamless experience that reflects their values and offers more than a transaction. To achieve this, what you need today is an approach that marries the customer insights and the strategic direction of branding with the tools of eCommerce. After every category has been disrupted and saturated with DTC offers, building a strong brand is quickly becoming the only way to differentiate your business amongst competitors.
You need the 7C's.
In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and eCommerce entrepreneur, introduces the 7C Method, an end-to-end brand strategy designed specifically for eCommerce. The result of an exhaustive study of the top 100 eCommerce brands blended with blue-chip brand secrets, it's the only branding book of its kind. And the 7C's aren't another growth hack: this is a holistic brand strategy that eliminates guesswork, optimizes resources, and gives you back your time.
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.35 | £ 37.73 |
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
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AHA-BUCH GmbH
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AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
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